Veikryss means the meeting point of things. While thinking about how to brand a cultural hub in Oslo, Norway, inspired by Heatherwick architecture, I began noticing the way people move through spaces. There is not one direct path and no two paths are exactly the same. I then took to the scanner with printed pages of straight lines and began moving them, thinking about patterns of similar yet different walking paths. The colors are derived from the surrounding water of Norway but are given more life to match the energy of the new event space.
This project started in a different direction but after a lot of research, I woke up in the middle of the night with this concept. The next day I was at the fish market.
With a play on Grizzly Bear, I went to the market to get live fish—a grizzly bears prize catch. The fish painted half black represents the many years apart before coming together to make Shields. The red string represents the 4 band members reuniting and intertwining their ideas to create a full-length album. With this being a personal endeavor for the band, I wanted to make it feel hands on and as human as possible, which is where the stencil and overall concept for this album came from.
Taking a modern yet nostalgic approach to an inventive American furniture company's annual update—I drew from the lines found in wood and tied in a vibrant color palette from 1960 posters, when Herman Miller officially became Herman Miller Inc.
BRAND IDENTITY + CAMPAIGN
Starting with the need for a name and logo for a San Francisco-based family bike shop, I played off the saying we all heard growing up and called it No Hands. Then I took a look at the pieces and tools that go into building a bicycle—building from scratch just as you do when building a bike. Taking handlebars and various shapes from tools, the logo was developed.
When the time came they threw a one-year anniversary party which they needed promo for. I continued the theme of a play on words and called it Yes Party. This led to 'No Hands' related promotional pieces which incorporated elements you probably were familiar with when learning to ride a bike. The branding continues to incorporate small details of cycling, like tracks and lines in the road.
ALBUM ART + PROMO
Lancer Roscoe is an indie band out of Los Angeles, CA. For their latest EP, they asked me to create something flashy, glitchy and scanned, but also in line with their style. The EP is a six song series telling a story about a girl. Since the girl took a new role in each single, I created a mysterious sketch, duplicating her six times—and also used an evolving color palette and two-sided album sleeve to address the heightening and crashing storyline. The layouts came to me as a series of mistakes I ended up building on.
Beginning as a brief for an amateur stargazing app made for millennials, I wanted to create something clean and simple to use. I focused on the idea that millennials love taking photos, having quick access to information, and social media. With this app, all the user needs to do is point the camera to the sky and it will automatically highlight constellations, explain what they are, and give the user the option to post to various social media apps.
Topaz Jones came to me wanting a two-part series of flyers for his upcoming shows at 2017 South by Southwest. He wanted something glitchy while incorporating the sky into the design. His music is upbeat, yet has elements of calmness so I wanted to create something with a subtle glitch, representing the way I heard his sound. The color palettes come from his most recent video release, Motion Sickness / Grass.
With bad press, high prices, and mishaps, Whole Foods needed to run a campaign to show the community what they stood for. Taking them back to their roots I came up with a monthly event called Forage. The last Saturday of each month would be spend foraging food in local areas. On the following Sunday the foraged food would be sold at a farmers market put on by Whole Foods—the money raised would go towards the next forage. The concept was to create a community, show why they began in the first place, promote healthy living, and bring down prices.
For the design and illustrations I stuck to the authentic theme of the project by drawing from produce I had purchased at the farmers market and flowers I saw in the park.